American Family Ventures
821 E. Washington AveMadison, WI 53703
Website: amfam.com
Firm Size
- Assets Under Management (AUM):$302 Million
- Number of Funds:4
- Employees:
- Firm Type:Venture Capital
- Focus Areas:
Software & Technology
Services
Description
American Family Ventures (AFV) is a venture capital firm based in Madison, Wisconsin. It is an affiliate of American Family Insurance, one of the largest insurance companies in the United States. AFV focuses on investing in early-stage startups in the insurance, financial services, and related technology sectors. The primary goal of American Family Ventures is to support innovative companies that have the potential to disrupt and transform the insurance industry. AFV provides funding, mentorship, and strategic support to startups, helping them accelerate their growth and bring their products or services to market. AFV's investment strategy revolves around identifying promising startups with innovative ideas, strong leadership teams, and significant growth potential. They typically invest in companies that are in the seed or series A stage, but also participate in later-stage funding rounds. In addition to financial support, American Family Ventures leverages the vast resources and industry expertise of American Family Insurance to help portfolio companies. This includes access to a network of industry professionals, domain knowledge, business development opportunities, and support for market testing and validation. Since its inception, American Family Ventures has invested in a diverse range of startups, including those focused on insurtech, artificial intelligence, data analytics, and cybersecurity. They seek to invest in companies that can address the evolving needs of the insurance industry and provide innovative solutions to improve operations, customer experience, and risk management. Overall, American Family Ventures plays a key role in supporting the growth and development of early-stage startups in the insurance and financial technology sectors. Through their investments and partnership with American Family Insurance, they aim to foster innovation and drive meaningful change within the industry.Latest News
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May 22, 2024: healthŌme Closes Preferred Seed Financing in Round Led by American Family Ventures and AllegisNL Capital
healthŌme ® , Inc. , a leading genomics-based, precision health management company, today announced the successful closure of its Preferred Seed Funding round led by American Family Ventures (AFV) and AllegisNL Capital . This investment substantially boosts healthŌme's ability to expand its product and service offerings, strengthening its position at the forefront of delivering precision medicine and genomics-driven health solutions to the life and critical illness insurance markets.
Nov 14, 2023: Entrio Extends Recent Round to $11M to Ensure Responsible Tech Adoption in Financial Institutions
Oct 30, 2023: Boundless Rider Announces Distribution Partnership With Assurity Life Insurance Company, Expands Availability to Riders in Arizona
Boundless Rider Insurance Agency, LLC ("Boundless Rider"), a new insurtech focused on innovation for the motorcycle and powersports riding community, today announced that it has partnered with Assurity Life Insurance Company to distribute accidental death and dismemberment insurance to policyholders as part of the company's holistic approach to protecting riders and their families. Assurity also joins SiriusPoint, Belmont Capital and lead investor American Family Ventures in participating in Boundless Rider's latest funding round of $4.25 million , bringing the company's total funding to $11 million . The new infusion of capital will be used to accelerate partnerships with insurance companies, retail agents, and dealers while expanding insurance access to additional states across the country.
May 23, 2023: Chelsea Avondale Announces Investment Round Led by MSD Partners
Chelsea Avondale ("Chelsea Avondale" or the "Company"), a home insurance group that develops and deploys scientific risk models to underwrite personal property risk with precision and speed, today announced that it has secured Series C funding from a group of leading investors. The funding round was led by MSD Partners, L.P. and also included American Family Ventures, among others.