Yellow Wood Partners

One International Place
Boston, MA 2110

Website: yellowwoodpartners.com

Firm Size

• Assets Under Management (AUM):$2.1 Billion
• Number of Funds:10
• Employees:17
• Firm Type:Private Equity
• Focus Areas: Consumer
  

Description

Yellow Wood Partners is a private equity firm based in Boston, Massachusetts. The firm specializes in investing in consumer brands and companies that operate in the consumer products industry. Yellow Wood Partners focuses on middle-market businesses, typically with revenues between $30 million and $200 million. With a team of experienced professionals, the firm aims to partner with management teams to drive growth and value creation for their portfolio companies. They provide strategic guidance, operational support, and the necessary resources to help companies improve their performance and expand their market reach. Yellow Wood Partners has a deep understanding of the consumer products sector and leverages their industry knowledge to identify investment opportunities with potential for long-term success. Their investment approach involves developing a clear growth strategy, enhancing operational efficiencies, and implementing effective marketing and branding initiatives. The firm has a diverse portfolio of investments across various consumer categories, including personal care, household products, food and beverage, and specialty retail. Some notable companies in their portfolio include Dr. Teal's, Paris Presents, Freeman Beauty, PDC Brands, and Scholl's Wellness Company. Yellow Wood Partners' headquarters in Boston provides them with a strategic advantage, as the city is known for its strong business community and access to top talent. Overall, the firm's expertise in consumer brands, commitment to partnership, and focus on driving growth make them a prominent player in the private equity industry in Boston, Massachusetts.

Latest News

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Jun 06, 2024: Yellow Wood Partners Completes Acquisition of Elida Beauty from Unilever
 Yellow Wood Partners LLC ("Yellow Wood"), a Boston -based private equity firm focused on investing in consumer brands and companies, today announced that it has completed the acquisition of Elida Beauty brands from Unilever (NYSE: UL). The Elida Beauty portfolio of storied consumer brands includes Q-tips®, Caress, Ponds and St. Ives (for North America and Europe only), Impulse, Noxzema, Monsavon, and Timotei, among others. The new company has global reach with offices in Dallas , London , and Paris .

Jun 03, 2024: Yellow Wood Partners Portfolio Company Suave Brands Company Completes ChapStick Acquisition
Yellow Wood Partners LLC ("Yellow Wood"), a Boston -based private equity firm known for investing in consumer brands and companies, is pleased to announce that its portfolio company, Suave Brands Company, has successfully completed the acquisition of the ChapStick brand from Haleon (LSE / NYSE: HLN). This transaction also results in Haleon becoming a shareholder in Suave Brands Company.

Jan 25, 2024: Yellow Wood Partners Portfolio Company Suave Brands Company Acquires ChapStick from Haleon
Yellow Wood Partners ("Yellow Wood"), a Boston -based private equity firm focused on investing in consumer brands and companies, today announced that its portfolio company Suave Brands Company has signed a binding offer to acquire the ChapStick brand from Haleon (LSE / NYSE: HLN), a global leader in consumer health. The transaction is intended to close in the first half of 2024 upon completion of customary closing and regulatory approvals.

Dec 18, 2023: Yellow Wood Partners Announces Acquisition of Elida Beauty from Unilever
Yellow Wood Partners LLC ("Yellow Wood"), a Boston -based private equity firm focused on investing in consumer brands and companies, today announced a binding offer to acquire Elida Beauty, a portfolio of brands from Unilever (NYSE: UL). The Elida Beauty portfolio includes Unilever brands Q-tips®, Impulse, Caress, Tigi, Timotei, Monsavon, Brut, Moussel, Alberto Balsam , and VO5.

May 09, 2023: Yellow Wood Partners Completes Acquisition of Suave North American Beauty and Personal Care Brands from Unilever
Yellow Wood Partners LLC ("Yellow Wood"), a Boston -based private equity firm focused on investing in consumer brands and companies, has completed the previously announced acquisition of the beauty and personal care brand, Suave, in North America from Unilever (NYSE: UL).